Key Responsibilities:

• Strategic Planning & Execution
  • Plan and execute digital marketing strategies and campaigns aligned with
    business objectives.
  • Independently analyze, advise, strategize, target, and optimize advertising
    performance.
  • Utilize analysis and strategy to achieve defined goals.
  • Develop, improve, and manage funnel marketing strategies to enhance conversion rates and customer lifetime value.
• Channel Expertise
  • Possess in-depth knowledge and expertise in various digital marketing channels, including SEO, SEM, social media, email, and content marketing.
  • Effectively apply knowledge and experience to planning and execution.
  • Demonstrate the ability to create high-quality and effective ad content.
  • Experience in driving sales through Facebook Ads marketing.
• Campaign Management
  • Manage the entire digital marketing campaign lifecycle, from strategic planning, target audience definition, content creation, channel selection, campaign execution, performance tracking and analysis, and continuous optimization, to report generation.
  • Oversee various campaign types, such as promotional campaigns, awareness campaigns, and lead generation campaigns.
• Performance Optimization
  • Continuously monitor and analyze campaign performance using key metrics such as conversion rate, CPA, and ROAS.
  • Identify areas for improvement and implement strategies to maximize campaign effectiveness.
  • Manage the marketing budget and control expenses to align with the company’s profit expectations.
• Data Analysis (Tracking) & Reporting – Marketing Data Analysis & Interpretation
  • Utilize data analysis tools to track key performance indicators (KPIs), identify trends, and interpret in-depth marketing data.
  • Present findings to stakeholders.
  • Read and understand performance benchmark reports.
  • Analyze and summarize marketing data to inform decision-making and strategy improvement.
• Staying Current
  • Continuously monitor and update industry trends, best practices, and digital platform changes to maintain a competitive edge.
• Collaboration
  • Work closely with cross-functional teams, such as sales, product, and other marketing specialists, to ensure alignment and achieve common goals.

Skills & Qualifications:

• Minimum of 8 years of experience in digital marketing, with at least 2 years in a leadership or management role.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication skills to effectively convey marketing strategies and results to stakeholders.
• Proficiency in using digital marketing tools, such as Google Analytics, Google Search Console, social media management tools, and email direct marketing.
• Demonstrated experience across various digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Strong project management skills with the ability to manage multiple projects simultaneously, meet deadlines, and maintain organization.
• Creative thinking and problem-solving skills to develop innovative marketing strategies and address challenges effectively.